Business and Administration
Categories Within This Industry Firms in the advertising industry prepare advertisements for other companies and organizations and might also arrange to place them in print, broadcast, interactive, and other media. This industry also includes firms that sell advertising space for publications, radio, television, and the Internet. Divisions of companies that produce and place their own advertising are not considered part of this industry. Management and public relations services firms influence how businesses, governments, and institutions make decisions and, in so doing, affect the lives of all Americans. Often working behind the scenes, these firms have a variety of functions. For example, a management consulting team could recommend that a pharmaceutical company take a brand of pain reliever off the market. A construction management firm might oversee the building of a new airport. A facilities support services firm might manage the daily operations of a local hospital. A traffic consultant could conclude that a major highway should be widened. Or, a public relations firm might issue a press release that is printed in newspapers across the country. Occupations in the industry range from secretary to computer systems analyst, and from general laborer to nurse. In addition to temporary jobs in these occupations, permanent positions in the industry include workers such as employment interviewers and marketing representatives who help assign and place workers in jobs. For a list of current job listings, browse CalJOBS or America's Job Bank. |
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