Marketing, Advertising, and Public Relations Managers
Description OES Code: 13011
Formulate marketing policies, direct sales activities, and plan, organize, and direct advertising and public relations activities for a department, an entire organization, or on an account basis.

Wages, California
Entry-Level Hourly Wage $24.65
25th Percentile $29.44
50th Percentile $40.95
75th Percentile $55.65

Wages, San Joaquin County
Entry-Level Hourly Wage $17.08
25th Percentile $18.82
50th Percentile $25.19
75th Percentile $35.59

Wages by California County
• OES Survey
• CCOIS Survey

Hours & Benefits
Advertising, marketing, and public relations managers have high earnings, but substantial travel and long hours, including evenings and weekends, are common. Almost 40 percent of advertising, marketing, and public relations managers worked 50 hours or more a week, compared to 15 percent for all occupations. Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals must be met.

Employment Trends, California
Employment 1998 63,900
Projected Employment 2008 82,300
Percent Change 1998-2008 28.8%
Separations 1998-2008 10,200

Employment Trends, San Joaquin County
Employment 1999 400
Projected Employment 2006 490
Percent Change 1999-2006 22.5%
Separations 1999-2006 40

Employment Trends by California County

Advancement
Because of the importance and high visibility of their jobs, advertising, marketing, and public relations managers often are prime candidates for advancement to the highest ranks. Well-trained, experienced, successful managers may be promoted to higher positions in their own or other firms. Some become top executives. Managers with extensive experience and sufficient capital may open their own businesses.

Getting the Job & Other Information
Most advertising, marketing, and public relations management positions are filled by promoting experienced staff or related professional or technical personnel. For example, many managers are former sales representatives, purchasing agents, buyers, product or brand specialists, advertising specialists, promotion specialists, and public relations specialists. In small firms, where the number of positions is limited, advancement to a management position usually comes slowly. In large firms, promotion may occur more quickly.

For a list of current job listing, browse CalJOBS or America's Job Bank.

Education and Training
A wide range of educational backgrounds are suitable for entry into advertising, marketing, and public relations managerial jobs, but many employers prefer a broad liberal arts background. A bachelor's degree in sociology, psychology, literature, or philosophy, among other subjects, is acceptable. However, requirements vary depending upon the particular job. For marketing, sales, and promotion management positions, some employers prefer a bachelor's or master's degree in business administration with an emphasis on marketing. Courses in business law, economics, accounting, finance, mathematics, and statistics are advantageous. In highly technical industries, such as computer and electronics manufacturing, a bachelor's degree in engineering or science combined with a master's degree in business administration is preferred. For advertising management positions, some employers prefer a bachelor's degree in advertising or journalism. A course of study should include marketing, consumer behavior, market research, sales, communication methods and technology, and courses in subjects such as visual arts, art history and photography. For public relations management positions, some employers prefer a bachelor's or master's degree in public relations or journalism. The individual's curriculum should include courses in advertising, business administration, public affairs, political science, and creative and technical writing.

Skills & Other Requirements
Persons interested in becoming advertising, marketing, and public relations managers should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. Advertising, marketing, and public relations managers also need tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms.

References
US Bureau Of Labor Statistics Occupational Outlook Handbook

Related Occupations: Artists, Commercial, Public Relations Representatives, Sales Representatives

Training: California Training and Education Providers (CTEP)