Marketing Supervisors & Managers
Description OES Code: 130110
Directly supervise and coordinate activities of marketing, sales, and related workers. May perform management functions, such as budgeting, accounting, marketing, and personnel work, in addition to their supervisory duties.

Wages, California
Entry-Level Hourly Wage $24.65
25th Percentile $29.44
50th Percentile $40.95
75th Percentile $55.65

Wages, San Joaquin County
Entry-Level Hourly Wage $17.08
25th Percentile $18.82
50th Percentile $25.19
75th Percentile $35.59

Wages by California County
• OES Survey
• CCOIS Survey

Hours & Benefits
Almost all employees in this occupation work full time and average 41 hours per week. Almost all employers provide medical and dental insurance, in addition to vacation and sick leave. Most employers also offer life and vision insurance and retirement plans.

Employment Trends, California
Employment 1998 63,900
Projected Employment 2008 82,300
Percent Change 1998-2008 28.8%
Separations 1998-2008 10,200

Employment Trends by California County

Advancement
Most marketing, advertising, and public relations management positions are filled by promoting experienced staff or related professional or technical personnel, for example, sales representatives, purchasing agents, buyers, product or brand specialists, advertising specialists, promotion specialists, and public relations specialists. In small firms, where the number of positions is limited, advancement to a management position generally comes slowly. In large firms, promotion may occur more quickly.

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Education and Training
A wide range of educational backgrounds are suitable for entry into advertising, marketing, and public relations managerial jobs, but many employers prefer a broad liberal arts background. A bachelor's degree in sociology, psychology, literature, or philosophy, among other subjects, is acceptable. However, requirements vary depending upon the particular job. For marketing, sales, and promotion management positions, some employers prefer a bachelor's or master's degree in business administration with an emphasis on marketing. Courses in business law, economics, accounting, finance, mathematics, and statistics are advantageous. In highly technical industries, such as computer and electronics manufacturing, a bachelor's degree in engineering or science combined with a master's degree in business administration is preferred. For advertising management positions, some employers prefer a bachelor's degree in advertising or journalism. A course of study should include marketing, consumer behavior, market research, sales, communication methods and technology, and courses in subjects such as visual arts, art history and photography. For public relations management positions, some employers prefer a bachelor's or master's degree in public relations or journalism. The individual's curriculum should include courses in advertising, business administration, public affairs, political science, and creative and technical writing.

Skills & Other Requirements
Persons interested in becoming advertising, marketing, and public relations managers should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. Advertising, marketing, and public relations managers also need tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms.

References
California Occupational Guide: #276

Related Occupations: Artists, Commercial, Public Relations Representatives, Sales Representatives

Training: California Training and Education Providers (CTEP)

© 2002 State of California CalCRN, US Department of Labor
Unless otherwise noted, wage data source: CA EDD Occupational Employment Statistics Employer Survey. Other wage data may be based on the most recent Statewide aggregated CCOIS survey responses.
Questions or Comments? Contact CalCRN.