Webmasters
Description OES Code: 25104w
Webmasters' duties tend toward the maintenance, augmentation, and improvement of existing pages. They are often the mediators between Web Page Designers and the system administrator, ensuring that applicable standards such as HTML validity and link liveliness are met. They optimize the web architecture for navigability by web browsers. They take editorial responsibility for the content, quality, and style of the site. They find, create, and install tools to create web content and check for consistency. They develop and enforce the house style, establish liaisons with graphic artists, and provide first level user support. Web Designers create web pages that contain information in the form of text and graphics. Web pages can serve any communicative purpose, and the information contained in them can be of any imaginable sort and may contain "links", special hypertext or icons that, when clicked on with a computer's mouse, transport the reader to a related page or a different web site altogether.

Wages by California County
OES Survey
CCOIS Survey

Hours & Benefits
Web Page Designers and Web Masters/Mistresses who are self-employed keep their own hours. Those who work on a salary basis for large established firms usually work 40 hours a week, 8 a.m. to 5 p.m., Monday through Friday, but overtime can be common, especially when striving to meet deadlines. Most such employers offer benefit packages that include health,dental, and vision insurance plans; holiday and vacation leave; and retirement plans.

Employment Trends by California County

Working Conditions
Working conditions are quite pleasant. Many of those who are self-employedin these occupations work at home. Employment is otherwise located in clean, cool, smoke free work places. Since Web Page Designers and Web Masters/Mistresses must pay close attention to detail, they are shielded from any noise and disruptive activity. As a result, their offices or cubicles are as quiet and comfortable as can be arranged, usually with computer terminals nearby.

The work is sedentary, and prolonged work hours in front of a computer could lead to eye strain or carpal tunnel syndrome.

Advancement
In large firms, persons who begin as Web Page Designers may be promoted to Web Masters/Mistresses. Web Masters/Mistresses who show leadership ability also can advance to jobs as System Administrators or as managers of other departments within their firm. Some Web Masters/Mistresses with several years of experience may start their own Internet marketing consulting firms.

Getting the Job & Other Information
One can set oneself up in business by the simple expedient of setting up a web page and advertising one's services as a Web Page Designer. The occupation is still enough in its infancy to afford relatively easy opportunities to make money. With an attractive web site, employers and clients will come to you.

It is important for Web Page Designers to show clients and employers a portfolio of previous work. One can post one's resume on the Web, utilizing various free on-line resume and portfolio services on the Internet.

Scan the newspaper ads for job openings; attend graphic artist professional association meetings; a number of web design and web master associations are springing up. Jobs can be looked for on the Web through on-line magazines and on-line services.

With a growing awareness of the employment possibilities on the Web, college and university career counselors will probably be providing good leads for job opportunities in this field.

For a list of current job listing, browse CalJOBS or America's Job Bank.


Education and Training
Taking college courses in computer science and graphic design may be the best academic preparation for these two occupations, and it may be best if the emphasis is put on the latter as far as web page design goes. One should not depend upon books or look for curriculum on the subject. The average book takes six months to publish. By that time, a book on web page design or web mastering would be out of date. Undoubtedly the best way to understand the Internet and plunge into web design is to invest in a good computer and high speed modem. Self-education is the key, and hands on experience is paramount in this field. Once one has explored the WWW thoroughly and has visited enough sites to get an idea of the state of the art, one should experiment by designing one's own homepage.

Skills & Other Requirements
Employers are looking for creative and innovative job applicants with good writing skills and experience in computer sciences, programming, electrical engineering, graphics, advertising, art and design.

References
California Occupational Guide #106

Related Occupations: Professional Multimedia, # 2006A

Training: California Training and Education Providers (CTEP)